The campaign idea
We work through the audience, business objective, offer and central message. The direction connects the campaign concept with the actions you want people to take.
StoryOn Studio / 01
Campaign strategy & production.
A strong campaign starts with a clear reason to pay attention. We connect the audience, message and creative direction before moving into production.
Discuss your projectWhat we do
We turn your business brief into a campaign with a clear idea, message and production plan. From audience research and concepts to scripts, storyboards and shoot coordination, we shape the creative direction and prepare the assets your brand needs for a coordinated launch.
For product launches, brand introductions, seasonal campaigns and businesses that need one idea to work across several channels.
Inside the service
A plan for production
Scripts, storyboards and shot lists turn the idea into a practical brief. Shoot coordination covers the agreed production requirements, schedule and creative supervision.
Assets for the launch
We plan how the campaign will adapt to ads, social posts, film edits and other agreed formats, so production accounts for the versions you actually need.
How we work together
Define the brief
Share the product, audience, intended channels, budget range and launch date. We agree what the campaign must communicate.
Approve the direction
Review concepts and the selected script or storyboard before production. The scope records the deliverables and review stages.
Produce and adapt
We coordinate the agreed production, develop the assets and prepare channel-specific versions for your review and launch.
What to share with us
Send your brand materials, product information, previous campaigns and any references you like. If a shoot is needed, include its location and possible dates.
Based in Chennai, India. Available for businesses across India and international teams through remote collaboration. Project requirements, review times and delivery arrangements are agreed before work begins.
A few useful answers
Can you develop the concept if we only have a business brief?
Yes. Share what you are launching, who it is for and what you need the campaign to achieve. Research, concept development and creative direction can form part of the scope.
Can you work with our existing footage or production team?
Yes. We can develop scripts and direction for an existing team, or build campaign assets from supplied material. We first review what is available and agree the production responsibilities.
Can you coordinate a campaign for a business outside India?
Creative development, scripts, storyboards and post-production can be reviewed remotely. Any on-location shoot, crew requirement or travel is agreed separately for the project.
Tell us what you’re planning.
Share your brief, timeline and the part you need us to take on.
Start the conversation